Measuring content effectiveness – a pragmatic approach

Today’s blog is about a topic really close to my heart – content performance measurement. Marketing is entering an era of unprecedented accountability and content marketing is no exception. Tech B2B companies, whose sales often come with higher ticket values and longer purchase cycles, are under particular pressure to demonstrate that every minute of time […]

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Content strategy – five steps to create one that works for you | Isoline Communications

Content marketers can always benefit from examining, revisiting and fine-tuning their content strategy, to ensure the campaigns flowing from these strategies deliver results and cut through the increasing amount of content clutter out there. According to the Content Marketing Institute, the most successful B2B marketers reported spending 40% of their budget on content marketing as of […]

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