How are tech B2B buyers reacting to content marketing? Read the report from our 2019 survey to find out!
Today’s blog is about a topic really close to my heart – content performance measurement. Marketing is entering an era of unprecedented accountability and content marketing is no exception. Tech B2B companies, whose sales often come with higher ticket values and longer purchase cycles, are under particular pressure to demonstrate that every minute of time […]
As we get to the end of an exciting and eventful year, we thought it might be appropriate to go back to content marketing 101. What is it? How does it work? Is it for me? And how to do it right? We all benefit from going back to the basics now and then 🙂
Content marketers can always benefit from examining, revisiting and fine-tuning their content strategy, to ensure the campaigns flowing from these strategies deliver results and cut through the increasing amount of content clutter out there. According to the Content Marketing Institute, the most successful B2B marketers reported spending 40% of their budget on content marketing as of […]
In tech B2B marketing, original content creation requires a lot of hard work, but with a little planning, creativity and long-term thinking, you can make that content do a lot for you from sales enablement to thought leadership. Here are some key strategies and six ways that you can reduce, reuse and recycle in tech […]