Top 15 content marketing ROI statistics in 2022
Content is king. If you’re in tech B2B marketing, chances are you’ve heard this a few hundred times, but it is as true now as it was in 1996 when […]
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2022
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Jul
11
4 steps to running an SEO content audit
Be honest – when was the last time you conducted a little housekeeping on your website? 63% of B2B decision-makers go directly to a company’s website when looking for information. […]
Jul
04
How to create a tech B2B case study that works (+ template)
How to create a tech B2B case study that works (+ template) In our recent study, 50% of B2B decision-makers stated case studies were their favourite type of content when […]
Jun
24
Too much content: What marketers can learn from streaming services
By Andy Eldridge
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Comments Off on Too much content: What marketers can learn from streaming services
How many new high-profile shows launched on streaming services in the past 12 weeks? Five? 10? 25? Try 50. From fresh episodes of popular series (Ozark, Russian Doll, The Flight […]
Jun
23
5 types of content tech B2B buyers want
What do your B2B buyers want? Content is nothing if you don’t consider your audience. Unfortunately, a lot of the time marketing teams rely on guesswork, generalities, and out of […]
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