Measure what matters: How to define your B2B marketing metrics

To judge the value of things, you need context. In 2007, the Washington Post tested this by setting up a small experiment involving a violin virtuoso. They placed one of the world’s best violinists, Joshua Bell, in a Washington DC metro station. During his time there performing Bach, Schubert and Massenet, just six people stopped […]

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4 content marketing tactics for broadcast and OTT vendors in 2021

Due to global lockdowns, consumer appetite for content consumption grew substantially in 2020. The OTT industry felt the benefit and is now predicted to generate more than $485 billion by 2026. With more consumers than ever cutting the cord, the sector has seen several OTT services expanding in the past 12 months, together with telcos […]

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Running an effective social media ambassador programme: 3 key things to consider

The B2B buying process has changed considerably in response to the global COVID-19 pandemic. As conventional methods of networking and nurturing leads such as meetings, events and tradeshows continue to be pushed back, sales and marketing teams have been forced to reimagine and realign on how to gain company exposure and generate leads. Social selling […]

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