6 lessons we learned from our first 6 weeks in a B2B tech agency

This blog is coming to you from two agency newbies, Saskia and Fraser. At the tender ages of 23 and 22, we’ve broken onto the business-to-business (B2B) content marketing scene as grads at Isoline, and we’re here to share what we’ve learned so far.  Starting any new role involves taking on new skills, adapting to […]

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5 underrated B2B content marketing tactics

As a tech marketer taking to a B2B audience you’ve implemented a content marketing strategy a while ago, and it’s perfectly functional. You know what you’re creating and when, but there’s something missing from it. If you want to create content to make your clients’ eyes shine and your competitors green with envy, then this […]

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5 ways to support your team’s tech B2B social selling strategies

LinkedIn is a key channel in tech B2B marketing and sales: 94% of B2B marketers use the platform to distribute content. Also, LinkedIn is responsible for more than 50% of all social traffic to B2B websites and blogs. Since your audience is probably on LinkedIn, you’re probably exploring social selling in some form or the […]

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4 things every successful content marketing campaign needs

Marketing campaigns are doomed to fail unless they are sustained and systematic. Unless your marketing objectives are really to ‘live fast and die young’ – which isn’t advisable – you need to get on the radar screen with high-quality and highly-relevant content and you need to stay there. Your campaign needs the fodder to stay visible on […]

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The four key traits of a senior communicator

More than half of UK workers plan to make changes to their careers in the next 12 months as a direct result of the Coronavirus pandemic. Employees have realised the benefits of a more flexible work environment brought on by working from home initiatives, and the communications sector (especially marketing, content marketing, and PR) has […]

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