Website copy – especially home page copy – is the hardest of all copy to write and get approved. Whether you’re in tech B2B or FMCG, and regardless of whether you are an e-commerce driven business or not, your website is your store front. You only have about 10-20 seconds before a user decides whether […]
Last week the shortlist was announced for this year’s Global Content Awards. We’re pleased to say that our Future of Work campaign with HBReavis has been shortlisted in two categories. We’re in the running for Global B2B Campaign of the Year as well as Global Outreach Campaign of the Year thanks to an insightful campaign that not only […]
You’ve created fantastic content for your tech business over the years: whitepapers, webinars, expert guides, you name it. Unfortunately, when it comes to tracking them down, it’s a mess. Not only do your site visitors have a hard time finding the resources they need, but your team also struggles to find assets to support your […]
Sourcing the right stats to use in your content marketing efforts can be difficult and time-consuming. But it’s critical to the success of your campaigns. Without external data to back up your arguments, there’s a risk your messages won’t land right, or that your content will be dismissed as being overly promotional. rather than as […]
As famous management consultant Peter Drucker said, “If it cannot be measured, it cannot be managed.” Metrics are essential to help you measure what matters. They provide you with a direct view of how your marketing efforts are performing. Without knowing which numbers you are tracking, you can’t know which strategies and assets have worked […]