5 underrated B2B content marketing tactics

As a tech marketer taking to a B2B audience you’ve implemented a content marketing strategy a while ago, and it’s perfectly functional. You know what you’re creating and when, but there’s something missing from it. If you want to create content to make your clients’ eyes shine and your competitors green with envy, then this […]

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5 ways to support your team’s tech B2B social selling strategies

LinkedIn is a key channel in tech B2B marketing and sales: 94% of B2B marketers use the platform to distribute content. Also, LinkedIn is responsible for more than 50% of all social traffic to B2B websites and blogs. Since your audience is probably on LinkedIn, you’re probably exploring social selling in some form or the […]

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