This blog is coming to you from two agency newbies, Saskia and Fraser. At the tender ages of 23 and 22, we’ve broken onto the business-to-business (B2B) content marketing scene as grads at Isoline, and we’re here to share what we’ve learned so far. Starting any new role involves taking on new skills, adapting to […]
As a tech marketer taking to a B2B audience you’ve implemented a content marketing strategy a while ago, and it’s perfectly functional. You know what you’re creating and when, but there’s something missing from it. If you want to create content to make your clients’ eyes shine and your competitors green with envy, then this […]
LinkedIn is a key channel in tech B2B marketing and sales: 94% of B2B marketers use the platform to distribute content. Also, LinkedIn is responsible for more than 50% of all social traffic to B2B websites and blogs. Since your audience is probably on LinkedIn, you’re probably exploring social selling in some form or the […]