5 pragmatic tips for including ABM in your B2B content marketing strategy
Account-based marketing (ABM) was one of the hottest B2B marketing trends of 2020, and the trend is projected to continue throughout 2021 according to the 2020 State of ABM Report. And it’s not hard to see why – 87% of B2B marketers surveyed by ITSMA reported their ABM initiatives outperformed their other marketing investments in terms of ROI. […]