Account-based marketing (ABM) was one of the hottest B2B marketing trends of 2020, and the trend is projected to continue throughout 2021 according to the 2020 State of ABM Report. […]
The C-suite is the most commonly-cited target audience group for any tech B2B content marketing campaign. That’s the dream – a decision maker reads some content you have put out […]
The Internet of Things (IoT) has dominated the telecommunications industry for the last decade, and recent statistics from Mordor Intelligence estimates that the global IoT market will surpass $1.38 trillion […]
Topic clusters and pillar pages may be the content strategy that could turn the game around for you and your website, but getting it right is tricky. The goal of […]
Over the past year, content marketing has shouldered a large share of responsibility, carrying the weight of hastily adapted marketing plans and campaigns. At a time of cancelled events and […]