Outbound vs. Inbound marketing: Why the steer towards Inbound?

Get found. Convert. Analyse the results. Inbound marketing is easy in theory, but it’s entirely different in practice. The Hansel and Gretel approach Rather like dropping breadcrumbs for your prospects to follow based on their online activity, posts they’ve liked, blogs they’ve shared, or pages they’ve landed on and spent time reading, website analytics give […]

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B2B content marketing ideas you can use today

Content marketing is having a day in the sun, with tech B2B brands investing heavily in content to drive sales and preference. And with good reason – building and executing a successful content marketing strategy for tech B2B brands can result in sustained loyalty from customers who feel that you understand their pain points and […]

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6 B2B content marketing trends to know in 2021

Content marketing is ever evolving. It requires ongoing diligence to remain current and relevant and is not something you can simply set and forget. It also needs to sit as part of a considered go-to-market plan. In support of this, here are six trends for H2 2021 that content feeds into as part of the […]

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