The vision of remote working pre-pandemic: No commute in the morning, all the snacks you need, and pyjama bottoms all day, I mean what could get better than that? The reality: Remote working has been a difficult transition that has come with its challenges, to say the least. So, as the world of office-based working […]
John Steinbeck wrote, “If a story is not about the hearer he will not listen…. A great lasting story is about everyone or it will not last. The strange and foreign is not interesting – only the deeply personal and familiar.” Steinbeck might have been writing about content marketing. Thankfully, B2B marketers have already recognised […]
To judge the value of things, you need context. In 2007, the Washington Post tested this by setting up a small experiment involving a violin virtuoso. They placed one of the world’s best violinists, Joshua Bell, in a Washington DC metro station. During his time there performing Bach, Schubert and Massenet, just six people stopped […]