The role of storytelling in content marketing
John Steinbeck wrote, “If a story is not about the hearer he will not listen…. A great lasting story is about everyone or it will not last. The strange and […]
Feb
01
Measure what matters: How to define your B2B marketing metrics
By Isoline Communications
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Comments Off on Measure what matters: How to define your B2B marketing metrics
To judge the value of things, you need context. In 2007, the Washington Post tested this by setting up a small experiment involving a violin virtuoso. They placed one of […]
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