Email is still one of the best ways for businesses to engage their target audience. Reaching prospects with content relevant to their position along the buying process yields 73% higher conversion rates. And email is a great way to go about delivering that content. But the value of email doesn’t stop there. Email has a […]
The past few years have been turbulent yet exciting for B2B content marketing. Face-to-face business meetings continued to feel like a thing of the past, and content marketing became more important than ever. With the business world in flux, marketing creativity needed to be pushed to new heights to drive success. Image source: Content Marketing […]
We’re delighted to announce that Isoline has won gold in the Global B2B Content Campaign of the Year category of the Global Content Awards. Thanks to our Future of Work campaign with HBReavis, we delivered insightful content that drove bottom-line results and was a joy to work on. The campaign offered emplowers of all sizes […]
Bad design stops people reading your copy. No matter how good your writing is, it will not engage people if it isn’t presented in the right way. When was the last time you opened a website only to click off once you saw how bad the layout was? This is how your readers feel if the […]
If you’re reading this, you’re probably trying to breathe life into an email list that’s seen better days. You might have inherited it when stepping into a new role. Perhaps it’s a list you built during a previous content campaign that hasn’t been performing very well since the campaign finished. Or it could be the […]