How to give a good content brief

A good content brief is critical. For content marketers, it helps to create clever collaterals that speak directly to customers. With B2B decision makers spending more than 70% of the purchase cycle engaging with content before ever reaching out to sales representatives, it’s no wonder content is still considered king. When working with external partners, […]

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Best practices in channel partner marketing

It is thought that roughly a third of businesses support indirect sales channels. And for good reason. A successful channel partner programme can deliver huge rewards, extending the sales team and expanding industry expertise that can increase revenue, reduce time to market and drive international growth. But to be successful takes time and investment. Just […]

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