Examples of the best B2B lead magnets

We all know that a healthy pipeline of leads is essential for growth, and consequently one of the most common objectives for a B2B marketer is to generate leads. However, 61% of marketers say that generating traffic and leads is their biggest challenge: and in a tech B2B scenario, where the sales funnel is fairly […]

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Our favourite tools to help improve writing skills

Content marketers need to ensure that their copywriting is 100% accurate – typos and grammatical errors are simply unacceptable and damaging to the image that a brand needs to convey. While there is no substitute for a second pair of eyes and systematic proofreading, writing tools are a great way to review copy and spot […]

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