We all know that a healthy pipeline of leads is essential for growth, and consequently one of the most common objectives for a B2B marketer is to generate leads. However, 61% of marketers say that generating traffic and leads is their biggest challenge: and in a tech B2B scenario, where the sales funnel is fairly […]
Content marketers need to ensure that copy is perfectly accurate – typos and grammatical errors are simply unacceptable and damaging to the image that a brand needs to convey. While there is no substitute for a second pair of eyes and systematic proofreading, writing tools are a great way to review copy and spot most […]
As B2B content marketers, it is critical that we stay on top of the latest trends. Although it is true that – to a certain extent – this can be achieved from behind a computer screen, it doesn’t make the most of what’s on offer. For example, by attending events, you can build professional relationships […]