What type of content marketer are you?

Content marketing has been around for years, but as technology continues to evolve, so does content marketing. Content is everywhere and more accessible than ever, and that is changing how we produce, distribute, and support it. Content marketers need to be able to constantly expand, taking our client’s stories to new places, like social media, […]

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Demonstrating the ROI of compelling content

A guide to selling content marketing to the top levels of your organisation  If your organisation is not already using content marketing to reach your audiences, it is time to show them the light. It is not always easy to convince management that it is a worthy and necessary investment and unlike traditional advertising campaigns, […]

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