With the increase in social selling, tech B2B marketers must ensure their LinkedIn profiles are compelling and professional enough to help in sales situations. It is a common misconception that tech B2B is a rational, area of marketing, but it’s important to stay interesting and full of personality. Coming across as bland, unrelatable or impersonal […]
In this article we will explore 3 key elements of B2B and B2C marketing for tech brands, looking at the similarities and differences between the two. Putting rest to ancient grudge! Summer in London means Shakespeare in the park performances – and we’re feeling poetic. So, let’s begin this article with a not-quite-quotation: B2B (business […]
Mobile World Congress Shanghai has been growing steadily over the past five years, featuring 550 exhibitors and welcoming more than 75,000 attendees over the five days this year. I remember when the event just occupied one hall with a few dozen exhibitors. It now occupies five entire halls at the Shanghai New International Expo Centre […]