We’ve had a great three years of growth here at Isoline Communications so far and are thrilled to be expanding the team with like-minded and talented content marketers. We’re delighted to welcome our new Senior Account Manager, Sally! So, Sally, how did you end up with us here at Isoline? In my previous roles I […]
Building strategic alliances can be a great way to access fresh perspectives, expand your voice and have a positive impact on your content marketing strategy. Leveraging relationships in this way can be beneficial for both parties involved, through the content creation itself and the amplification of it. By sharing the message beyond traditional channels, it […]
There’s a lot of talk about how B2B businesses should be producing content. It’s important to share useful information with your customers on a regular basis, in order to provide consistent value to your audience; but that’s not to say it’s an easy job to do so. Executing a content marketing strategy to get the […]
An influencer is someone who has the power to influence the perception of others so that they engage in a different way than they are used to, not to be confused with someone who just has a large social following. When you think of influencers, your brain automatically hops to B2C brands. You think of […]