I’m sure your content is doing just fine, but could it be doing better? It’s not uncommon for B2B tech content marketing material to be a bit dry and technical, let’s face facts. It’s the content writers job to make it exciting and inviting, while keeping things informative and providing value to potential and existing […]
The case study is a powerful tool in the content marketing arsenal, an invaluable testament to the credibility of a business and validity of its messaging. Indeed, for 48% of content marketers in the UK it’s the most powerful, even more so than social media posts and white papers, according to research by the Content […]
If you’re a content marketer in the tech B2B space, you will know that white papers are an important part of the marketing arsenal. They are a versatile and useful content marketing tactic that allow you to make a connection with your target audience at any stage of the buying process. Education, awareness, information seeking, […]
With great exposure comes great responsibility… You’ve just written a tech content marketing masterpiece that is sure to provide huge value to your B2B customers and the industry as a whole, so now what? You need the right exposure for the piece so that the world can make use of your epic content. Below are […]
This week was my first time to MWC Barcelona. It’s an event I’ve been wanting to go to for years’ but had never had the chance to attend – until now! I’d seen the footage of all the innovative tech that’s on display every year and the big-name brands that exhibit. But I only had […]