If you’re in tech B2B, do you get asked why your organisation needs to invest in content marketing? While there are thousands of articles online devoted to this very topic, we thought we’d make it easier for you by finding some of the most compelling statistics and persuasive points, and compiling them on your behalf. […]
In recent months, personalisation has emerged as the most significant trend in B2B tech content marketing. Personalisation is here to stay and it is in every company’s best interest to begin considering a personalisation strategy or develop one if they haven’t yet. Research Director at Gartner, Penny Gillespie stated, “The foundation on which personalisation should […]
For tech B2B marketers, the rules of the game have changed. The B2B purchasing process has evolved and content has taken on a very important role in sales engagement. There is plenty of information out there on the importance of content marketing – CMI’s digital content marketing stats show that 72% of marketers say content […]
More and more marketers working in the tech B2B space are jumping on the bandwagon and attempting to engage customers, win trust and generate leads through content marketing. And when done right, it can be incredibly powerful. According to the Content Marketing Institute, it gets three times more leads than paid search advertising, while costing […]