Personalisation is key for content marketing in 2019 | Isoline

In recent months, personalisation has emerged as the most significant trend in B2B tech content marketing. Personalisation is here to stay and it is in every company’s best interest to begin considering a personalisation strategy or develop one if they haven’t yet. Research Director at Gartner, Penny Gillespie stated, “The foundation on which personalisation should […]

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