Demonstrating the ROI of compelling content

A guide to selling content marketing to the top levels of your organisation  If your organisation is not already using content marketing to reach your audiences, it is time to show them the light. It is not always easy to convince management that it is a worthy and necessary investment and unlike traditional advertising campaigns, […]

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Measuring content effectiveness – a pragmatic approach

Today’s blog is about a topic really close to my heart – content performance measurement. Marketing is entering an era of unprecedented accountability and content marketing is no exception. Tech B2B companies, whose sales often come with higher ticket values and longer purchase cycles, are under particular pressure to demonstrate that every minute of time […]

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