Marketing personas: an invaluable tool, or a cosmetic exercise?

Tech B2B marketers are often working with a complex purchase cycle, involving numerous stakeholder groups and influencers. For content marketers, deciding on the right campaign targets and speaking their language therefore becomes a tricky exercise, which is why marketing or buyer personas are so commonly used. They are a sort of shorthand: a fictional, generalised […]

read more
Showing 1 to 5 of 47 results
isoline communications company logo
Isoline Communications
29-31 Euston Road,
London,
NW1 2SD

+44 20 3720 5628

+44 7564 904 939

[email protected]