Most B2B marketers today have a basic understanding of what content marketing is and what it is used for. It can take many forms, from service descriptions to blogs, from 1-pagers to social media, depending on the target audience and what is being conveyed. More and more businesses are investing in content marketing (recent reports […]
In tech B2B marketing, original content creation requires a lot of hard work, but with a little planning, creativity and long-term thinking, you can make that content do a lot for you from sales enablement to thought leadership. Here are some key strategies and six ways that you can reduce, reuse and recycle in tech […]
There is a widespread misconception that content creation for B2B Tech content marketing is the same as PR, with clients often asking one to create content for the other. This leads to a bigger question: what really is the difference between content marketing and PR?
If you are searching for an agency for tech B2B content marketing, you’ve seen the wisdom of outsourcing. Great! Now what? With all the hype surrounding content marketing, how do you identify the agency that will work with you to meet your needs now and help you grow? How do you avoid the hype around […]
B2B content marketing is seeing significant increases in uptake this year, with 93% of B2B brands entering the fray – but why? A recent Cision report found that an impressive 70% of internet users want to learn about new products through content, versus traditional advertising methods. So, more than ever, businesses want to use content […]