Four of the most shared infographics of all time – to inspire content marketers | Isoline Communications

The goal for content marketers is to keep the target audience engaged with your content. Good content succeeds in achieving one of the following goals with your target audience: Understanding something better Using something more easily Doing something smarter Seeing things in a different way And when we say content, it’s not always about the […]

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Content strategy – five steps to create one that works for you | Isoline Communications

Content marketers can always benefit from examining, revisiting and fine-tuning their content strategy, to ensure the campaigns flowing from these strategies deliver results and cut through the increasing amount of content clutter out there. According to the Content Marketing Institute, the most successful B2B marketers reported spending 40% of their budget on content marketing as of […]

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