The goal for content marketers is to keep the target audience engaged with your content. Good content succeeds in achieving one of the following goals with your target audience: Understanding something better Using something more easily Doing something smarter Seeing things in a different way And when we say content, it’s not always about the […]
Content marketers can always benefit from examining, revisiting and fine-tuning their b2b content strategy, to ensure the campaigns flowing from these strategies deliver results and cut through the increasing amount of content clutter out there. According to the Content Marketing Institute, the most successful B2B marketers reported spending 40% of their budget on content marketing as […]
Most B2B marketers today have a basic understanding of what content marketing is and what it is used for. It can take many forms, from service descriptions to blogs, from 1-pagers to social media, depending on the target audience and what is being conveyed. More and more businesses are investing in content marketing (recent reports […]
In tech B2B marketing, original content creation requires a lot of hard work, but with a little planning, creativity and long-term thinking, you can make that content do a lot for you from sales enablement to thought leadership. Here are some key strategies and six ways that you can reduce, reuse and recycle in tech […]