There is a widespread misconception that content creation for B2B Tech content marketing is the same as PR, with clients often asking one to create content for the other. This leads to a bigger question: what really is the difference between content marketing and PR?
If you are searching for an agency for tech B2B content marketing, you’ve seen the wisdom of outsourcing. Great! Now what? With all the hype surrounding content marketing, how do you identify the agency that will work with you to meet your needs now and help you grow? How do you avoid the hype around […]
B2B content marketing is seeing significant increases in uptake this year, with 93% of B2B brands entering the fray – but why? A recent Cision report found that an impressive 70% of internet users want to learn about new products through content, versus traditional advertising methods. So, more than ever, businesses want to use content […]
Account-based marketing (ABM) was one of the hottest B2B marketing trends of 2020, and the trend is projected to continue throughout 2021 according to the 2020 State of ABM Report. And it’s not hard to see why – 87% of B2B marketers surveyed by ITSMA reported their ABM initiatives outperformed their other marketing investments in terms of ROI. […]