On the first day of Christmas Isoline gave to me, a content marketing team. On the second day of Christmas Isoline gave to me, five presentations and a content marketing team! On the third day of Christmas Isoline gave to me, 40 items of PR content, five presentations and a content marketing team! On […]
Social sharing is a popular social media marketing technique and particularly essential for B2B companies with a focus on content marketing for sales enablement. In a nutshell, it’s any promotion of a brand – its image, vision, and content – done by its employees. Word of mouth and referrals have always been powerful ways for […]
As we get to the end of an exciting and eventful year, we thought it might be appropriate to go back to content marketing 101. What is it? How does it work? Is it for me? And how to do it right? We all benefit from going back to the basics now and then 🙂
The goal for content marketers is to keep the target audience engaged with your content. Good content succeeds in achieving one of the following goals with your target audience: Understanding something better Using something more easily Doing something smarter Seeing things in a different way And when we say content, it’s not always about the […]
Content marketers can always benefit from examining, revisiting and fine-tuning their b2b content strategy, to ensure the campaigns flowing from these strategies deliver results and cut through the increasing amount of content clutter out there. According to the Content Marketing Institute, the most successful B2B marketers reported spending 40% of their budget on content marketing as […]